Join Ellie Degraeve and Go for Zero
Read the Inspiring Journey of Ellie Degraeve, Founder of Go for Zero, the 2024 Sunshine Coast Biosphere Business of the year. This Australian company is dedicated to providing waste-free and toxin-free products.
As a certified B-corp and carbon-positive online store, Go For Zero strives to inspire and educate customers to minimise their impact on our planet.
Inspired by her own toxin-free and plastic-free journey and with a background in International Retail Strategy, Ellie founded Go For Zero in 2018 to make a more sustainable lifestyle accessible.
With care to sustainable and ethical practices at every stage of their business, they aim to set a new standard for businesses, where honesty and transparency matter, as well as the future of the planet and everyone living on it.
Meet the Founder
Go for Zero, an Australian company dedicated to providing waste-free and toxin-free products, was founded by Ellie Degraeve. Ellie's journey began with a deeply personal experience that ignited her passion for creating a healthier and more sustainable world.
The Spark of Inspiration
Ellie's inspiration came from her daughter, Gracie. When Gracie developed rashes from using mainstream skincare products as a newborn, Ellie was determined to find a solution. She dedicated her time to researching product labels and was horrified to discover the number of harmful ingredients in everyday hygiene and household items.
Determined to make a difference, Ellie founded Go for Zero with a clear vision: to offer products that are safe for both people and the planet. She focused on sourcing and supplying only those brands that met her stringent criteria for being waste-free and toxin-free. Go for Zero quickly became more than just a store; it evolved into a community of like-minded individuals committed to sustainable living.
Challenges and Triumphs
Starting a business with such high standards was not without its challenges. Ellie faced the daunting task of finding suppliers who shared her commitment to sustainability. However, her perseverance paid off. Go for Zero began to attract a loyal customer base who appreciated the company's dedication to quality and sustainability
Making an Impact
Under Ellie's leadership, Go for Zero has made significant strides in promoting eco-friendly living. The company offers a wide range of products, from personal care items to household essentials, all free from harmful chemicals and plastic packaging. Ellie's efforts have not only helped reduce her customers' exposure to toxins but also contributed to reducing plastic waste.
Looking Ahead
Ellie continues to innovate and expand Go for Zero's product offerings. Her vision for the future includes educating more people about the benefits of toxin-free living and expanding the company's reach to make sustainable products accessible to everyone. Ellie's journey is a testament to the power of passion and perseverance in creating positive change.
Join the Movement
Go for Zero invites everyone to join their mission of making a positive impact on the planet. By choosing waste-free and toxin-free products, customers can contribute to a healthier environment and a better future for all.
Ellie Degraeve's story is a powerful reminder that one person's determination can spark a movement and inspire others to make a difference.
